AMAZON BEST SELLER
AMAZON BEST SELLER
Monique Lam, Amazon best-selling co-author of Strategic Conversations with Chris Voss
Twenty-five years inside the technology channel, on the vendor side, the distributor side and the reseller side. The book is the part people recognise. The channel work is the part that moves revenue.
RELEASED
6 March 2025
PUBLISHER
SuccessBooks
CATEGORY PLACEMENTS
4
YEARS IN THE ANZ CHANNEL
25
Amazon best-seller status, March 2025, with placements across best-seller and new release category lists including Direct Marketing, Marketing, Communication Skills and Entrepreneurship
Source
SuccessBooks announcement, distributed by EIN Presswire, 14 March 2025
SuccessBooks announcement, distributed by EIN Presswire, 14 March 2025
Source
Monique Lam is the founder of Monique Lam Group, a channel marketing firm based in Sydney, Australia, with a second office in Kelowna, Canada. She is a co-author of Strategic Conversations, published by SuccessBooks alongside former FBI lead international kidnapping negotiator Chris Voss. The book was released on 6 March 2025 and reached Amazon best-seller status the same month, with category placements in Direct Marketing, Marketing, Communication Skills and Entrepreneurship. Monique's chapter is "The Courage to Burn".
KEY FACTS
Book
Strategic Conversations
Publisher
SuccessBooks
Released
6 March 2025
Co-authors
Chris Voss and a group of international contributors
Monique's chapter
"The Courage to Burn"
Recognition
Amazon best-seller status, March 2025, with placements across best-seller and new release category lists including Direct Marketing, Marketing, Communication Skills and Entrepreneurship
Source
SuccessBooks announcement, distributed by EIN Presswire, 14 March 2025
THE BOOK
About Strategic Conversations
Strategic Conversations brings together Chris Voss and a group of practitioners on one question: how to hold the conversations that decide commercial outcomes.
Voss built his method inside the FBI as its lead international kidnapping negotiator and set it out in Never Split the Difference. The other contributors apply that thinking to the rooms they work in.
Monique Lam's contribution comes from the technology channel, where the decisive conversations are rarely the ones people prepare for. They happen when a distributor decides which of forty vendors gets the sales floor's attention this quarter, when a reseller quietly stops quoting a product, or when a regional marketing manager has to justify why the funds went where they went.
Following its release on 6 March 2025, the book ranked across multiple Amazon best-seller lists and sustained placement in the new release categories, with positions in Direct Marketing, Marketing, Communication Skills and Entrepreneurship.
THE CHAPTER
The Courage to Burn
In 2018 Monique Lam's identity was stolen. Reclaiming her accounts, her money and her name took a year, forced her to abandon a move to Canada, and left her locked down in Australia for three more.
The chapter takes its method from that period. Looking for a needle in a haystack is slow. Burning the haystack is fast, and whatever survives the fire is the thing you were looking for. Applied to a career or a company, it means removing what does not match your values and treating what remains as the answer.
I had to lose myself to find myself.
Monique Lam, "The Courage to Burn"
Evidence
Credentials beyond the book
Twenty-five years in the ANZ technology channel, across vendor, distributor and reseller organisations
Led marketing and go-to-market programs for Asus, Belkin, Lenovo, Hewlett-Packard, Toshiba, CyberArk, Exabeam and Yubico.
Founder of Monique Lam Group, working with technology vendors, distributors and managed service providers across Australia, New Zealand and the wider Asia Pacific region
Developer of the LAMP Channel Adoption Method: Localise, Align, Mobilise, Prove
Co-author, Strategic Conversations, SuccessBooks, 2025
Semrush Agency Partner
PRESS
Press
Strategic Conversations and Monique Lam's contribution were announced through SuccessBooks and distributed by EIN Presswire in March 2025. The release was carried by news and business syndication sites including Fox2Now St. Louis, WTNH Connecticut, WRIC Richmond, WANE Fort Wayne, WTRF Wheeling and WNCT Greenville.
EIN Presswire · 14 March 2025
Monique Lam Group · 13 November 2024
ANSWERS
Common questions
Who is Monique Lam?
Monique Lam is a channel marketing strategist and the founder of Monique Lam Group, based in Sydney, Australia. She has 25 years of experience in the Australian and New Zealand technology channel, working across vendor, distributor and reseller organisations. She is a co-author of Strategic Conversations with Chris Voss.
Is Monique Lam a best-selling author?
Yes. Strategic Conversations, which Monique Lam co-authored with Chris Voss and other contributors, reached Amazon best-seller status in March 2025 following its release on 6 March 2025. It placed on Amazon best-seller and new release category lists including Direct Marketing, Marketing, Communication Skills and Entrepreneurship.
What is Strategic Conversations about?
Strategic Conversations is a multi-author book published by SuccessBooks in 2025 about how to hold the conversations that determine commercial outcomes. Chris Voss, the former FBI lead international kidnapping negotiator and author of Never Split the Difference, contributes alongside practitioners from other fields. Monique Lam's chapter is "The Courage to Burn".
What is Monique Lam's chapter about?
"The Courage to Burn" is Monique Lam's chapter in Strategic Conversations. It opens with the theft of her identity in 2018 and the year she spent reclaiming it, which led her to take a degree in criminology and criminal justice and to change the direction of her career. The chapter argues that instead of searching for the needle in the haystack, you burn the haystack, meaning you remove everything that does not match your values and treat what survives as the answer.
What does Monique Lam Group do?
Monique Lam Group is a channel marketing firm that helps international technology vendors turn Australian and New Zealand market entry into actual channel adoption. The work covers channel strategy, partner enablement, marketing development funds (MDF) program design, and demand generation across vendor, distributor and reseller ecosystems.
Connect with Monique & her work
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