Channel revenue. Architected.

We restructure vendor–reseller portfolios into funded, accountable revenue acceleration programs that increase margin and net-new growth within 6–12 months.

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The technology landscape has changed.

  • Sales cycles are longer.
  • Buying groups are larger.
  • Attention is scarce.

We understand these realities and help you respond with clarity.

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Your Partner For Growth.

Most ICT companies invest in channel marketing. Few structure channel revenue.


  • Campaigns do not fix portfolio misalignment.
  • More SDRs do not fix weak vendor positioning.
  • MDF does not drive growth without accountability.

Revenue follows structure.


Monique Lam Group builds the commercial architecture behind high-performing ICT channel ecosystems — aligning funding, positioning, incentives, and execution into measurable revenue expansion.

Trusted by

Why the Monique Lam Group exists

The problem

Channel revenue often underperforms because

  • Vendor funding is reactive rather than architected
  • Portfolios lack commercial prioritisation
  • Incentives across vendors and resellers are misaligned
  • Go-to-market execution is campaign-driven, not revenue-sequenced
  • Accountability for margin expansion is unclear

The result is predictable:


  • Activity without proportional revenue growth.
  • Spend without margin acceleration.
  • Visibility without vendor prioritisation.
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THE SHIFT

From channel activity to channel revenue infrastructure

We apply the Channel Revenue Acceleration Framework to restructure channel ecosystems into funded, accountable growth systems.


The sequence is deliberate:


  • Commercial insight
  • Portfolio prioritisation
  • Funding leverage
  • Strategic positioning
  • Channel alignment
  • Structured go-to-market execution
  • Sales enablement
  • Revenue and margin expansion


Execution follows architecture.
Not the other way around.

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WHO WE WORK WITH

Growth-stage ICT companies operating within structured vendor ecosystems

Typically:


  • $5M–$100M annual revenue
  • Active vendor funding (MDF, co-op, rebates)
  • Established reseller or partner networks
  • Under-optimised channel revenue performance
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Our customers are:


  • CEOs
  • CROs
  • Channel Directors
  • Commercial leaders accountable for revenue and margin


They are not seeking marketing support.

They are seeking revenue acceleration.

CHANNEL REVENUE BLUEPRINT

Channel revenue acceleration program

Channel revenue advisory

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Web Development

Wendy Ho Optique's website refresh.
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Digital Assets

Images and videos for digital marketng.
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Event & Email

Campaign through targeted email marketing & events.
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SEO, AEO, GEO & Content

Sustainable organic traffic built for long-term visibility, without relying on ad spend.

Bridging the Gap between Vendors, Distributors & Resellers

Partner Enablement Acceleration


While you focus on revenue targets, we can assist in managing the publishing and promotion of your content across your partner ecosystem.

Konverge logo with a stylized letter

Without paid media, Konverge consistently generates over USD $7,000 in monthly organic traffic value through disciplined brand positioning, strategic content & lead generation across its owned channels. 

Logo for Stream Tech Knowledge, with blue and green text and a graphic line above

Through focused market intelligence, we helped Stream Tech develop content tailored to Papua New Guinea audiences and aligned to their technology partners’ ideal customer profiles. The result was a stronger market position that reflects both global standards and local expertise.

Digital & Traditional Marketing Excellence


We design integrated marketing strategies that connect digital engagement with traditional relationship-driven channels to reflect how B2B decisions are really made.

Technology buying is no longer linear. Buyers research online, validate through peers, and make decisions collectively.


We align digital content and email engagement to strengthen vendor-sponsored events and maximise the commercial return on sponsorship through qualified revenue opportunities.

Email from Komverge and Arctic WLU: Gin event invitation on April 12, 2024.

In technology markets, perception shapes confidence.


We supported Stream Tech's brand positioning across its website, content, and physical office environment to reflect the standards of a modern global technology organisation, while preserving the strength of its local expertise.

Office meeting room with glass windows, STREAM TECH logo, and blue/teal graphics.

Trusted by Global Tech Brands


Integrity, transparency, and authenticity drive everything we do—from strategy to execution.


  1. We have deep, ecosystem-level experience across the technology value chain
  2. Commercial clarity that strengthens partner performance
  3. Strategy grounded in operational reality
Diagram illustrating creating, communicating, and delivering value through product, price, and other marketing elements.

Our founder, Monique Lam, has led end-to-end sales and marketing programs across the full technology ecosystem, including vendor, distributor, and partner environments. This perspective enables us to design strategies that work not only in theory, but in the realities of channel complexity, margin pressure, and shared accountability.

Book cover:

Monique Lam is an Amazon best-selling co-author alongside former FBI lead negotiator Chris Voss and other respected global professionals in the publication Strategic Conversations. The book brings together leaders across industries to explore the role of clarity, negotiation, and influence in complex business & personal environments.

Speak with our team about how alignment and positioning influence revenue and long-term growth.

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Australian-Owned. Security-Minded. Channel-Focused.

As an Australian-owned marketing agency with a deep footprint in the tech space, we understand the importance of trust, compliance, and data protection. Our work supports global cybersecurity vendors and prioritises secure, scalable campaigns that respect your brand, and your customers' privacy.

Features
✓ Trust ✓ Expertise
✓ Excellence ✓ Experience
✓ Confidentiality ✓ Professional

Monique Lam Group News

Two cups of coffee are sitting on a wooden table.

Customer Loyalty & Value Creation Strategies

January 28, 2025
Discover how aligning sales and marketing efforts using data-driven strategies enhances lead generation, customer understanding, and sales success. Learn how tools like AI and personalized outreach can transform your business outcomes.
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Marketing in the New Millennium

By Monique Lam • January 8, 2025
Explore the evolution of marketing in the new millennium, where customer-centric strategies, digital transformation, and innovative frameworks like CLV, Customer Equity, and the Delta Model redefine success.
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Monique Lam to Co-Author "Strategic Conversations" with Chris Voss

By Monique Lam • November 13, 2024
Readers can look forward to a blend of practical advice, real-world examples, and expert insights on mastering the art of dialogue. With this collaboration, Lam and Voss aim to equip readers with the confidence to approach challenging conversations and the strategies to succeed in any setting.

Monique Lam Group Customers

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